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MEDIA-MANUFAKTUR

Special edition Group IT BMW 02-2024 as PDF download

Special edition Group IT BMW 02-2024 as PDF download

Normaler Preis €12,10 EUR
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This special edition provides an update on the strategies and technology trends of BMW Group IT.

In this issue, you can read an exclusive strategy interview with BMW CIO Alexander Buresch, in which he explains, among other things, how he wants to integrate IT even more closely with the business.

In addition, automotiveIT shines the spotlight on the key core technologies of change such as the cloud, artificial intelligence, mixed reality and the digital twin.

The exclusive special edition on BMW's Group IT also provides exciting background information and answers to the following questions:

  • How does BMW benefit from its international IT hub network?
  • What challenges did BMW's largest IT project pose in the context of direct sales?
  • Why is the Munich-based car manufacturer's involvement in the Catena-X data ecosystem so important?
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